Home' Hospitality Business : HB SPT 2016 Contents This is big news that could mean great things for New Zealand’s
cuisine tourism: Around 50 of the world’s best chefs and other
global culinary talent will arrive in Melbourne in April next year,
for the big reveal of the World’s 50 Best Restaurants List.
The list provides an annual snapshot of arguably some of the
greatest gastronomic experiences to be had across the globe and
features restaurants from 23 countries across six continents.
The awards were hosted in New York for the first time this
year, as the World’s 50 Best roadshow begins its global tour of
gastronomic destinations. The event has been held in London,
where it was established, for the past 14 years. Now, it's due to
arrive down under on Wednesday 5 April, 2017.
The list is created from the votes of The Diners Club® World’s
50 Best Restaurants Academy, an influential group of almost
1000 international leaders in the restaurant community, with the
panel in each region made up of food writers and critics, chefs,
restaurateurs and highly regarded ‘gastronomes’.
Members list their choices in order of preference, based on their
best restaurant experiences of the previous 18 months. There
is no pre-determined check-list of criteria, but there are strict
voting rules. Each voter has a total of seven votes they can cast;
four for restaurants within their own country, and three within the
designated countries in which they’re registered as voters.
New Zealand’s involvement with the list started around seven
years ago when the organising committee asked several high-profile
industry professionals to become involved as voters. One of New
Zealand’s best respected chefs, Mark Gregory, has been a voter with
the event for the past five years for the Asia/Pacific region.
Mark believes next year’s World’s Best 50 event offers
unprecedented opportunities for the New Zealand food, wine and
tourism industries and Government bodies to encourage as many
chefs, restaurateurs, writers and critics as possible to experience
the stunning cuisine on offer here.
“We need to entice as many voters here as possible to try
the best cuisine this country has to offer. With New Zealand’s
geographical location, we’re unquestionably harder for voters
to get to - the key will be to encourage those making the trip to
Australia, to visit New Zealand as well.
“There’s certainly an appetite on the part of individual members
of the group to come here – it’s just finding a way to make it work.
Perhaps Tourism New Zealand could invite the top 10 chefs over
and host them in the country’s best restaurants? That would work
wonders for this country’s food and wine tourism industries,”
The winner of the 2016 Cuisine Good Food Awards Chef of
Year award, Sid Sahrawat says it’s hard to say if there will be
any impact on New Zealand when the World’s Best 50 comes to
Melbourne, “I think Tourism New Zealand needs to dig deeper to
showcase what we all have going on in this country. I don’t think
there’s enough emphasis on what we do.”
One thing is certain: the industry here will be watching this
event closely. Australia is off to a strong start in making sure
a good number of its restaurants have the best opportunities
to be visited by List voters before the votes are cast. Australian
Tourism has been promoting its top chefs and restaurants
internationally for a number of years now and since the
announcement of the 2017 location, its industry specialists have
seriously beefed up media exposure and promotion, especially
through social media.
Two recently launched online products that could help
encourage some of the industry’s best to New Zealand include
Gregory’s own new website restauranthub.co.nz, designed for the
local and international market and which offers live restaurant
bookings similar to hotels.com; and the recently launched food
and wine hub section on the Tourism New Zealand website,
Sid Sahrawat, voted Chef of the Year in the Cuisine Good Food
Guide 2016: “Tourism New Zealand needs to dig deeper.”
best chefs –
6 | September 2016 | Hospitality BUSINESS
Links Archive HB AUG 2016 HB OCT 2016 Navigation Previous Page Next Page