Home' Hospitality Business : HB FEB 2017 Contents 2 017
t was another positive year of growth for the seafood industry,
with kaimoana still holding a special place in the hearts of Kiwis
and those all over the world who are lucky enough to enjoy our
Consumers will be happy to know innovation, growth and
investment was the battle cry of the seafood industry in 2016, with
companies throughout the country continuing to grow their businesses.
Moana New Zealand, for mally Aotearoa Fisher ies, rebranded itself to
reflect the pristine waters where it harvests its seafood and also ties in
the var iety of companies the group now has under its control.
Moana also began to moder nise its trawling fleet, aiming to set new
environmental standards. The first of the moder n trawlers, the Santy
Maria, was commissioned in September, with up to five to follow.
Sanford added to its fleet with the purchase of the San Granit, a
67-metre deep water trawler that was sailed home from Norway.
Sealord has expanded its fleet too, order ing a new $70 million,
83-metre freezer trawler. The vessel, being built in Norway, will be
delivered in 2018 and bring 80 jobs to Nelson.
The purchase of new vessels demonstrates confidence in the long
ter m sustainability of the fishery.
The San Granit created 60 jobs in Timaru and the building of the
Santy Maria by a Nelson company generated more jobs not only on the
water but also on land.
King salmon, which became a publicly listed company in October,
is the largest producer of King salmon in the world and has a market
capitalisation of $154 million. It began operating three new far ms in the
Marlborough Sounds this year, enabling it to double production in the
The growth in aquaculture was highlighted in the latest primary
industries situation and outlook review released in December. The
review expects the aquaculture industry to grow 4.1 percent annually
through to 2021.This growth contributed to a 13 percent bump in
export ear nings for the entire industry, up to $1.8 billion in the year
ended June 2016.
Export ear nings are expected to continue in an upward trend, with
4.4 percent growth predicted per year to help ear nings reach $2.2
billion by June 2021, a reflection of demand across a wide range of
markets and species.
A new product, mussel oil, has helped drive exports. It is one of
the most expensive primar y industry products at $3000 per kg, with
exports ear ning growing from $3 million in 2011 to $40 million in
2016, a whopping 1300 percent increase.
The industry was buoyed by the news in December that the Mar ine
Stewardship Council had awarded certification for three key New Zealand
orange roughy fisher ies.That means those fisher ies, two on the Chatham
Rise and a third to the west on the Challenger Plateau, now carry the
MSC ecolabel, the international gold standard of sustainable fishing.
It has been an exhaustive process that began in mid-2014,
undertaken by an independent team of experts that considered input
from all stakeholders, including environmental NGOs opposed to the
certification. The species is prized as fillets in the US market and as
whole fish in China, which has become the premium market.
An industry led venture, Seafood Innovations Ltd (SIL) has also
shown its worth, with research into salmon feed conversion, a climate
project to predict greenshell mussel condition and research into the
var ying nutr itional value of rock lobsters dur ing their moulting cycles.
This research insures that the industry is not only growing, but is doing
it in a manner that is sustainable.
As always the New Year will bring fresh challenges, particularly in an
election where climate change is going to be a major issue.Whatever the
weather, we in the industry look forward to another year of sustainable
growth, as we continue to strive to bring our best seafood to your plate. n
BY TIM PANKHURST CEO SEAFOOD NEW ZEALAND
building on our growth and innovation
As always the New
Year will bring
an election year
change is going to
be a major issue.
Hospitality BUSINESS | Februar y 2017 | 25
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