Home' Hospitality Business : HB FEB 2017 Contents The Shout announces new wine medals!
The Shout and Master Sommelier Cameron
Douglas are excited to announce our first-
ever wine medals, available from 1 February
2017. Start the new year with new initiatives
and make your wine stand out from the rest
by displaying these stickers on your bottles.
Globally the most widely accepted
scoring system for recognising quality wine
is the 100-point scale and serious wine
competitions, such as the Decanter World
Wine Awards, have also adopted the point
system. Show your customers your wine has
been reviewed by one of the best by proudly
displaying your review points. The Shout
wine medals are available for reviews of
“Wine producers in New Zealand leverage
more wine sales as a result of having stickers
on bottles,” says Cameron Douglas MS. “I
want the scores I give a wine noticed first. If
a wine buyer is interested in who gave that
score, then they’ll have to pick up the bottle
to discover it is that of a Master Sommelier.”
The Shout wine medals are available
for $45.00 per thousand + GST. For more
information contact Sales Manager
Angela Bowes on 021 130 6824 or
After a busy festive season, it’s
nice to be able to sit back and
enjoy the new year - with the odd
stroll to burn off those extra kilos,
of course! We’re excited to kick
off 2017 with The Shout Leaders
Forum where liquor industry
experts predict new trends and
developments that we can expect
to see coming our way. From craft
beer to low-alcohol options and
a focus on innovation, as well as
health and well-being, it’s going
to be an interesting year for the
For lovers of Kiwi lager, beer
writer John Oszajca takes a
look at what has become of
the old-fashioned brew, and
Cameron Douglas MS shares his
thoughts on using technology
to market the New Zealand
wine industry. We also chat to
Auckland bartender Madeleine
Tate who is set to take on the
world at the Beefeater MIXLDN
Cocktail Competition in London
If you’d love to read more from
The Shout, then head along to
our website www.theshout.co.nz
and sign up to our e-newsletter
for weekly liquor news straight
to your inbox. And don’t forget to
‘like’ us on Facebook @theshoutnz.
Have a fabulous February!
The Intermedia Group Ltd
505 Rosebank Road, Avondale
Auckland, 1026, New Zealand
021 774 080
021 130 6824
An exciting year ahead!
A new action group headed by former Hospitality New Zealand Chief
Executive Bruce Robertson is encouraging Kiwis to drink low-alcohol beer.
The Go Low action group, made up of national hospitality and
business organisations, is promoting the health and social benefits of
low-alcohol beer (less than 3% alcohol-by-volume).
“Moderation, responsibility and sociability is what it’s all about, and
low-alcohol beer allows for all three,” says Robertson. “Take concerns
about drink-driving. While it’s advisable that people don’t consume any
alcohol and then drive, the fact is that low-alcohol beer offers a safer
option for people who are driving and who do want to enjoy a drink.
“It also offers the potential of taking pressure off police and hospital
staff, for example, who often have to deal with the end-result of alcohol-
related harm,” he says.
Robertson says that while low-alcohol beer has jumped from 1% of
all beer consumed in New Zealand to 5% in just three years, we are
still a long way behind Australia, where overall consumption is more
“There’s a range of reasons behind this and we’ll be exploring the
issues and solutions with key decision-makers to see if we can get more
Kiwis to Go Low. That includes working with government to develop
policies that make the production, sale and consumption of low-alcohol
beer more attractive,” says Robertson.
Go Low Action Group
aims to reduce
Go Low’s Bruce Robertson
WHEN AND WHERE
Introductory Course and exams June 15th – 17th 2017:
Lakeside Room, Villa Maria, Mangere, Auckland.
$850.00 programme and exam fee*. Limited to 40 participants.
Certified Sommelier Exams June 17th:
Lakeside Room, Villa Maria, Mangere, Auckland
$500.00 Exam fee. Limited to 20 Participants.
Cameron J. Douglas – Master Sommelier, email@example.com
For more information about the Court of Master Sommeliers please visit:
Comprehensive textbook available now NZ$80.00. *Members or new members of the
New Zealand Sommeliers and Wine Professionals Association are offered a discount to the
Level One course. http://www.sommelier.co.nz/
The Shout Editor
44 | Februar y 2017 | Hospitality BUSINESS
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