Home' Hospitality Business : HB FEB 2017 Contents As we enter into 2017, beer drinkers will have more
choices, more breweries and more beer styles than
ever to choose from.
The craft beer segment will continue to grow as
consumers seek more flavoursome and interesting
beer styles. New craft breweries will continue to
enter the market. The Brewer’s Guild Beer Awards
had a record 946 entries in 2016 (up from 858).
Expect to see entries up again in 2017.
Lower ABV and session beers will continue to
increase in popularity. The Go Low Action Group
headed by Bruce Robertson is “challenging
misconceptions about low-alcohol beer, urging
Kiwis who haven’t already, to give it a try this
summer.” Low-alcohol beers were notable
winners at the Brewers Guild of New Zealand 2016
Beer Awards, outperforming their full-strength
counterparts in two categories. DB Breweries’
Heineken Light was awarded the top award for Best
International Lager while Croucher Brewing’s 2.5%
low-alcohol Lowrider won the
trophy for Best Specialty Beer.
Expect to see more barrel
aged beer on the market in 2017
and for these to become standard
in many breweries’ ranges.
Two notable examples are 8-Wired who currently
have about 200 (225 litre) barrels full of beer and
seven “foedres” (large barrels, ranging from 1500
to 4000 litres each) and Wellington brewery Garage
Project who have a warehouse for the sole purpose of
experimenting with sour beers in foedres, dubbed the
Beer writer Martin Craig is dubbing 2017 “the year
of the brewpub”. With a handful of new brewpubs
opening in 2016 and at least four new brewpubs being
built in Wellington’s Te Aro district alone, a brewpub
is a great gateway to the market for brewers. It is
almost 30 years since the Brewer’s Arms and Loaded
Hogs brew started this trend in the 1990s.
And lastly, more of the same as IPAs and Pale Ales
continue to dominate as the most popular beer styles.
Hopefully we’ll continue to see more-well balanced
beers being brewed.
Brewer’s Guild of New Zealand
Brewer’s Guild of New Zealand
In November 2016 we kicked off our biggest beer launch in 10 years:
Steinlager Tokyo Dry. Performance to date has been exceptional, hitting
a million litres in record time, and we look forward to watching this
brand continue to flourish in 2017.
We’ve renewed one of our most iconic partnerships. The Steinlager
brand is back on the boat, and we’ll be cheering on Emirates Team
New Zealand as the boys head to Bermuda in 2017 to race for the
As the trend to moderation continues in 2017, we are confident that
our portfolio will continue to adapt to best serve this market. Speight’s
Mid is the largest selling lower-strength beer in the market. This
summer, Wither Hills Early Light and Lindauer Enlighten launched a
Rosé and a Pinot Gris respectively, and we expect performance of these
lighter options to continue to perform well over the warmer months.
Our innovation pipeline is stronger than ever. We have a wealth of
new product development coming through over the next 12 months,
catering to our ever-diversifying market. We’ll continue to look to offer
interesting non-alcoholic options, building on the success of Höpt and
Mac’s Brewhouse. We expect flavoured beers to continue to grow; we
recently added apple and lime lagers to the Speight’s Summit range.
Craft will continue to see offer opportunities for growth. In 2017
we’ll be investing in Panhead to help the team realise their full
potential, and Emerson’s capacity will increase as they bed down into
their fantastic new brewery. If you’re in Dunedin, make sure you check
out the taproom and restaurant.
We’ll take our Lion ambassador programme to more of our customers
across New Zealand in 2017. When our consumers know more about a
product, they’re more interested in it, and likely to spend a bit more on
it. It’s about quality not quantity. Our Alcohol&Me programme, which
helps New Zealanders understand how to drink safely and sociably,
will continue to expand in 2017. The online programme for the public is
available free of charge (www.alcoholandme.org.nz), and we’re rolling out
the face-to-face programme to corporates throughout New Zealand.
The market continues to present us with opportunities to excite our
existing customers and consumers, and to engage with new ones. We’re
looking forward to another great year in 2017.
Wine & Spirits
48 | February 2017 | Hospitality BUSINESS
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