Home' Hospitality Business : HB FEB 2017 Contents At this stage the 2017 harvest is looking extremely
promising. If Mother Nature continues to cooperate,
we will see some stellar 2017 wines released from
September onwards. The increase in our wine
export markets should continue, regardless of the
challenges related to Brexit and a steadying of our
growth in the Australian wine market.
Domestically our varietal mix will remain
predictable with Sauvignon Blanc, Pinot Gris and
Pinot Noir leading the way. I expect sparkling
wine to become more popular off the back of
global trends for less complex offerings such as
Prosecco, Cava and local wines inspired by these
styles. June will provide a big injection for our on-
trade with the arrival of the British and Irish Lions
tour of which Mud House is an official sponsor.
Category blurring will continue to drive NPD
across beer, wine, spirits and cider. I anticipate this
will also underpin the offering and promotion of
lower alcohol products and the targeting of specific
consumer groups by age and gender segments.
The ‘less is better’ approach to consumer liquor
choice will begin to filter into more casual on-trade
environments and continue to drive +$15 growth of
wine in the off trade.
Rosé is set for a big 2017 as the resurgence close
to home mirrors its popularity globally. Expect the
variability of styles to tighten up for this year’s wines
as producers and consumers hone in on a more
balanced and off-dry style.
The responsible service, consumption and
marketing of alcohol will undoubtedly continue to
be a topic that we as an industry need to focus our
attention on. This is an ongoing focus area, and an
opportunity to present ourselves as a proactive and
collectively aligned industry.
The New Zealand grocery wine environment has
been less impacted by own label or exclusive brands
than other comparable markets. This could become
more common as there is a desire for differentiation
in the off trade. This is a trend that has been
extremely relevant in the New Zealand on trade for
many years where channel exclusive brands and
ranges are well supported.
The digital and convenience aspect of liquor
will be further developed. This will be supported
by innovation by suppliers, retailers and other
categories augmenting their own offering with
wine and leveraging from the sociability of wine as
What a year 2016 was for the liquor industry, particularly in the spirits
category. We saw countless innovations emerge and the continuation of
premiumisation across both the on- and off-premise trade.
My predictions for 2017 are that this premiumisation trend will
continue to be the focus. We are experiencing an exciting period where
Generation Y and Z are leading the sector with a desire for quality over
quantity. These new social leaders have more access to information
and influences from abroad, which is bridging the global trend gap
between established markets such as the US and Europe and our own.
This has led to the rise of cocktail and speakeasy styled bars and the
growth of demand for quality cocktails. Thankfully for New Zealand,
we have some of the best bartenders in the world to deliver this.
Proof of this continual shift has been very evident for Tickety-Boo
Liquor. With a portfolio stacked with premium quality spirits and
liqueurs, we have seen impressive year-on-year growth and a continual
demand for more artisanal and crafted spirits. Particular growth in
the market for Tickety-Boo Liquor has been driven by the demand for
quality hand-crafted mezcal – Gracias a Dios Mezcal; premium bourbon
– Buffalo Trace and Eagle Rare Bourbon; unique aged rum – El Dorado
12, 15 and 21 Year Old Rum; and well-crafted gin – Sipsmith and Martin
For these positive trends to continue, the liquor industry in New
Zealand should drive investment in the education of beer, wine and
spirits to the consumer. Consumer knowledge in premium product
and the category will result in higher demand for the top shelf and will
increase overall spend.
I am extremely thankful to be a part of this ever-expanding industry
and to have the opportunity to present some of the best brands on the
market to the trade. Watch this space, in 2017 Tickety-Boo liquor will be
bringing even more nectar to a bar and store near you.
Accolade Wines NZ
ON-PREMISE SALES MANAGER
Tickety-Boo Liquor Limited
Hospitality BUSINESS | Februar y 2017 | 49
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