Home' Hospitality Business : HB FEB 2017 Contents With the recent changes in government, an upcoming election, many
large sporting events and a strong economy it looks like 2017 is going
to be a year that will have a strong impact on the shape of New Zealand,
and I do believe that the alcohol industry will also have a year that will
shape the industry. It is likely that whilst many of the trends continue to
gain momentum, there is potential for others to start to plateau.
The growth of craft beer will almost certainly continue and indeed this has
been excellent news for the entire category with consumers re-engaging with
beer as a whole during the last 18-24 months. However there is a potential
for consolidation of some breweries in the next 12 months whilst for other
craft beer brands the question will be asked around how do they continue
to stay relevant and grow sustainably? I am certain though that there will be
continued focus on excellence as well as excitement across this sector.
The focus on well-being and moderation looks set to continue, as it
deserves to. While low-carb and low-alcohol drinks represent a smaller
portion of the market in New Zealand compared to comparative markets
globally, I expect this to continue to develop. Reflective of the New Zealand
way of life, consumer demand for healthier alternatives is likely to increase.
Not many people realise that most beers are 99% sugar free (and
potentially we need to talk more openly on this) but also the ability to offer a
low-alcohol or low-carbohydrate option to consumers keen to partake in a
social drink while practising moderation will become increasingly key. I see
consumer demand continuing to drive product innovation in this area.
We hope that the political landscape in 2017 keeps things in the
industry fair and equal. In what is an uncertain year, politically speaking,
we will keep an eye on developments in licensing and regulation and
welcome open and transparent discussions with decision makers.
The opportunities to work together collaboratively remain relatively
untapped but are exciting and with a pragmatic focus, I believe we could
see some defining and positive change to come in 2017.
And finally there will be a continued focus on sustainability within
New Zealand and globally. This won’t necessarily be industry specific,
however, stakeholders are looking to associate with companies that
take more accountability for actions and impacts of their businesses. DB
has a strong stance on sustainability already and will continue to remain
in our leading position especially when it comes to moderation and the
responsible consumption of our products.
We will also continue to focus on growing and developing our people
as well – we are a major talent provider to our parent company, Heineken
globally - in addition to strengthening our relationships with key
stakeholders and partners. We hope to share our knowledge in this area to
increase the sustainability of the industry but also help contribute to making
New Zealand more sustainable overall - we are in it for the long-game!
While 2016 was a year of extremes, surprises and one for the record
books in so many ways I expect 2017 to be a year that strongly focuses
on and in turn actively shapes the future.
2017 will be an interesting year for wine. Sauvignon Blanc and Pinot
Noir will continue to reign supreme, as the New Zealand climate really
makes these varieties sing. But aside from these obvious predictions,
we’re seeing a trend towards lower alcohol, organic and biodynamic
wines as consumers become more health- and sustainability-
conscious. The science and technology behind winemaking is
continually evolving and this is enabling producers to develop high-
quality wines that are also better for the body and environment.
Big, bold, flavoursome red wines are taking huge leaps in
popularity, especially traditional Australian Shiraz, Cabernet and
Merlot. The Australian climate allows the reds to develop a bold,
robust flavour that people are really enjoying at the moment.
And finally, great value European wines are the thing to indulge
in this summer, especially great quality Rosé from the Provence
region and bubbles such as Italian Prosecco and Sparkling.
HEAD OF BUYING
50 | Februar y 2017 | Hospitality BUSINESS
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